Work

My work

My work involves fashion content writing, public and media relations, fashion retail consulting, opinion columns, industry commentating, social media support, industry awards mentoring and public speaking. 

From independent brands through to trade event platforms, fashion distributors and trade and regional consumer press - and everything in between - I customise a client's marketing strategy to their dreams, budget, goals and niche. My goal is to ensure that you and your brand achieve your goal, while strengthening your profile and customer relationships. 
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FASHION WRITING

As a freelance writer, I regularly write features for fashion trade publications and consumer press. These can be ‘ghost-written’ or in my own name and includes interviews with retailers and brands. Titles have included Drapers, Womenswear Buyer, Menswear Buyer, Boutique magazine, Underlines, Essex Life magazine, The Yoga magazine and Real Magazine.
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CREATIVE CONTENT

As a writer, producing creative content is central to what I do. Distinct from the fashion writing, I produce creative content for clients tailored to their needs. Work has included the website for Anonyme Designers, editorial features and profiles and straplines for the Fashion Association of Britain and re-positioning the brand Out of Xile.
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PUBLIC & MEDIA RELATIONS

Armed with more than 15 years’ experience across the independent retail and media industry and accredited by the Chartered Institute of Marketing, I support my clients through tailored and bespoke public and media relations where I major in the trade press. Projects include coverage in trade publications, securing photo shoots and opinion columns, editorial opportunities and multi-channel brand exposure. 
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SOCIAL MEDIA SUPPORT

I support all clients with organic social media support on Twitter. I have developed a strong, organic following and this can be leveraged to position clients in the sightline of specific target demographics. I also contribute a monthly column called Pure Talk on the industry platform of for Pure London.
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CONSULTING

My experience across many sectors of the fashion industry coupled with my fashion writing and experience working with the Fashion Association of Britain – a trade association supporting independent fashion retailers – gives me a rich pool insights to impart. My consulting work is useful for clients wishing to re-position, launch or review a brand or product. 
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INDUSTRY AWARDS

I have advised and entered clients into national industry awards such as the various versions of the Drapers Fashion Awards. Results have included Finalists and Winners in addition to significant uplift in brand profile and exposure. Clients have included Love Brands fashion distributors, Sargossa, Bunker footwear , Linzi Shoes and Ambiance of Colchester.
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PUBLIC SPEAKING & INDUSTRY COMMENTATING

I am a regular speaker at trade events and conferences. My involvement ranges from delivering presentations on critical topics – such as discounting -, chairing panel sessions, introducing and presenting awards and interviewing retail personalities. I also provide regular opinion columns and viewpoints in the trade press and a regular online feature on the website for Pure London, the exposure of which I can leverage for my clients.
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